Talent is the Great Differentiator.
The best businesses have it. Everyone else wants it.Great talent is hard to come by. We're here to help you give your teams the best training and supercharge their personal growth and business impact.
Our training solutions
Open Courses
Open
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Open Courses
Ideal for professionals looking to sharpen their skills.Our open courses cover a wide range of topics and are designed to help participants go deep, faster.
Open Courses
Enterprise
Courses
Open Courses
Ideal for businesses looking for quick wins.Take a look at our selection of courses and let’s see how we can quickly add value to your teams.
Open Courses
Custom
Training
Open Courses
Ideal for businesses that want something tailored.We'll assess your teams and co-create a training that specifically matches your needs and challenges.
Certified by the Best
We're proud to work with the best partners and technology in the world.
open courses
Ideal for any professionals looking to sharpen their skills.
Our open courses cover a wide range of topics and technologies, and are designed to help participants get quick strategic and practical insights.
Google Analytics 4
Ideal for Data & Analytics and Marketing specialists who want to upgrade and perfect their understanding and practical usage of Google Analytics 4.
Date TBC
Lisbon, Portugal
em Português
Working with a Partner Agency
Ideal for project and product managers who have to coordinate multiple internal stakeholders, efficiently manage budgets and get results, with the help of partner agencies.
Date TBC
In Person Training
Lisbon, Portugal
eCommerce Masterclass
Ideal for professionals looking to upgrade their eCommerce know-how and learn how to scale online businesses.
Date TBC
Online
Full-day,
Enterprise-level
Training in Google Analytics 4
With Google Analytics 4 you can supercharge your business's web + app analytics. We’ll teach you how to master its key features and avoid traps. Everything you need to know to future-proof your analytics.
9.5 / 10 score for this training
A Training to Master GA4
About the Training
With the advent of Google Analytics 4 ("the new future of analytics"), businesses and professionals will need to master and adapt to new approaches, frameworks and methodologies.This enterprise-grade training in Google Analytics 4 has been designed for Data & Analytics and Digital Marketing professionals looking to master Google’s new approach to Analytics. Attendees will learn how this new standard works, why and how it affects their businesses and what they need to do to take full advantage of its potential.
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Who should attend this training?
- Data & Analytics professionals who use Google Analytics
- Digital Marketing professionals with Data & Analytics responsibilities
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How will I benefit?
1. Understand "what, why and how"
Learn what exactly is Google Analytics 4 and how it differs from the current standard. Learn how to use it to upgrade your business analytics and see how you can leverage it to its fullest potential.
2. Get Stronger Insights
Learn how to use GA4 to increase your chances of generating more powerful insights and analyses. Optimize how you measure and track visitors on your website and app, according to GA4's new Data Model, based on events.
3. Increase ROI with Clearer Audiences
Develop a stronger understanding of who's your audience, what are their characteristics, how they found you, your website or application. Take advantage of this data to create advanced audiences and activate them on Google Ads, increasing your ROI / ROAS.
4. Learn from Practical Experience
This training has been designed by Karma's Data & Analytics team and will be delivered by our very own Head of Data, Luís Correia. With over 6 years of experience in numerous corporate data projects, Luís will focus not only on the essentials of GA4, but also on sharing the practical knowledge that comes with experience.
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Training Content
Our enterprise-grade training in GA4 has 7 macro-blocks:
1. Introduction ↓
- Intro to Web Analytics
- History of Google Analytics and what to expect in the future
- The importance of having a Measurement Plan
2. GA4 vs Universal Analytics ↓
- Exploring GA4's new Data Model
- Main differences between GA4 and Universal Analytics
- Creating an optimized framework for GA4 (event based)
3. Implementation and Setup ↓
- Creating properties in GA4
- Implementing with Google Tag Manager
- Using the new Debug View to test implementation
4. GA4 Fundamentals ↓
- Exploring the new GA4 interface
- Admin
- Real Time
- Acquisition
- Engagement
- Monetization
- User Demographics & Tech
- Events & Conversions
5. Analysis Hub / Explore ↓
- Creating customized funnels
- Analyzing Path Exploration
- Segment Overlap
- Analyzing Cohort
- Free exploration with tables and custom visualization
6. Advanced Use Cases ↓
- App Tracking
- Cross Platform Reporting
- Creating advanced audiences to be activated on Google Ads
- Exploring predictive audiences with GA4's Machine Learning features
- Measurement Protocol
7. Intro to GA4 on BigQuery ↓
- How to connect GA4 to BigQuery
- Brief analysis of available data in GA4
- Presenting and discussing advanced use cases
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The Trainer
Luís Correia
Head of Data & Analytics at Karma Network
Expertise
- Google Analytics & Google Tag Manager
- Dashboarding & Reporting
- Creating Insights
- Data Mining
Professional Background
- Head of Data & Analytics na Karma
- Over 6 years of experience in "Data & Analytics" corporate projects and environments
- Ex-analyst at Deloitte
- Certified Trainer (CCP)
- Post-graduation in Enterprise Data Science & Analytics from NOVA IMS;
- Bachelor in Business Management from NOVA SBE
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Sign Up
We reply to every sign-up with indications on how to proceed with payment and book your slot.
This course is available for 499€ + VAT and includes:
8 hours of in-person, enterprise-grade training in Google Analytics 4
Pre and post-training materials
Karma training certificate
Coffee-breaks and Lunch
We will not share your data with anyone.
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Frequently Asked Questions
1.What's included in the price? ↓
- 8 hours of in-person, enterprise-grade training in Google Analytics 4
- Pre and post-training materials
- Karma training certificate
- Coffee-breaks and Lunch
2. How can I make my payment? ↓
- If your subscription is accepted, we'll send you an email with detailed information on how to proceed with the payment, which must be done by bank transfer. If that's not possible for you, get in touch and let's work on an alternative.
3. Are there any special requirements? ↓
- Previous experience in Google Analytics (Universal Analytics) is a must if you're looking to get the most out of this training.
4. What about health and safety measures (COVID-19)? ↓
- For the safety of everyone, in the 48 hours before the training all participants will have to present a pharmacy-run negative test (home-run tests are not accepted), plus a vaccination certificate, if they have one.
- Wearing a mask will be mandatory when within the training room.
- The venue where the training will take place will be ample enough to accommodate every participant, with enough space between them.
- We will respect and enforce all necessary health measures to make sure everyone is safe and able to enjoy a great training.
5. Where will the training take place? ↓
- In the center of Lisbon, Portugal. The exact location will be announced to participants during the week prior to the event.
6. Is there anything I have to bring with me? ↓
- Laptop. That's all.
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enterprise courses
Ideal for businesses looking for quick wins for their in-house talent.
GENERALIST COURSES / TECHNICAL COURSES
Generalist Courses
Ideal for everyone in the organization. Put together a class of different players with multiple levels of expertise for maximum potential.
Digital Business Strategy
Learn how to leverage digital for your business and get ahead of the curve.
Available levels: 2
!Intermediate!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Digital Marketing Strategy
Learn how to design, implement and run a successful digital marketing strategy for your business.
Available levels: 2
!Intermediate!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Fast Track Data & Analytics
Ideal for generalists who want to get a crash course in the world of data & analytics.
Ideal for
!Beginners & Intermediates!Details
!online or in-person !
!16 hours!
!up to 12 people !
Fast Track Digital Advertising
Ideal for generalists who want to get a crash course in the world of digital advertising.
Ideal for
!Beginners & Intermediates!Details
!online or in-person !
!16 hours!
!up to 12 people !
Google Mini Labs
Action-oriented workshops ideal for talent in leadership positions who want to tackle key business challenges by leveraging digital knowledge.
Ideal for
!B-level! !C-level!Details
!online or in-person !
!2-3 hours!
!up to 12 people !
Advanced Digital Strategy
Ideal for digital specialists who want to upgrade and perfect their knowledge and practical use of strategic skills.
Available levels (1)
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
The Great Digital Shift, a C-Level Workshop
A session for board and C-level leadership on how businesses are specifically missing out on digital and what they can do to change it.
Available levels (1)
!Top Management!Details
!In-person !
!3-6 hours!
!Up to 15 people !
Looking for something tailored?
Get in touch and lets co-design and build something uniquely custom-made for your teams.
GENERALIST COURSES / TECHNICAL COURSES
Technical Courses
Ideal for specialists and technical players, from beginner to advanced level.
Analytics
Google Analytics
Ideal for Data & Analytics and Marketing specialists who want to upgrade and perfect their understanding and practical usage of Google Analytics.
Available levels (2)
!Fundamentals!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Analytics
Google Analytics 4
Great for Data & Analytics and Marketing specialists who want to master Google Analytics 4.
Available levels (1)
!Intermediate!Details
!online or in-person !
!8 hours!
!up to 12 people !
Analytics
Google Data Studio
Perfect for Marketing and Data & Analytics specialists who want to learn the fundamental features and benefits of Data Studio.
Available levels (1)
!Fundamentals!Details
!online or in-person !
!8 hours!
!up to 12 people !
Analytics
Big Query
Perfect for Data & Analytics and Marketing specialists who want to understand the fundamentals of Big Query.
Available levels (1)
!Fundamentals!Details
!online or in-person !
!8 hours!
!up to 12 people !
Analytics
Google Tag Manager
Ideal for Data & Analytics and Marketing specialists who want to understand or master Google Tag Manager.
Available levels (2)
!Fundamentals!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Advertising & PPC
Google Ads: Search
Ideal for Marketing specialists who want to learn and master the power of Google Ads: Search.
Available levels (2)
!Fundamentals!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Advertising & PPC
Google Ads: Display & Video
Ideal for Marketing specialists who want to upgrade and perfect their practical usage of Display.
Available levels (2)
!Fundamentals!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Advertising & PPC
Google Ads: Shopping
Ideal for Marketing specialists who want to upgrade and perfect their practical usage of Shopping.
Available levels (1)
!Fundamentals!Details
!online or in-person !
!8 hours!
!up to 12 people !
Advertising & PPC
Linkedin Ads
Ideal for Marketing specialists who want to understand how to leverage Linkedin Ads for their business.
Available levels (1)
!Fundamentals!Details
!online or in-person !
!8 hours!
!up to 12 people !
Advertising & PPC
Search Engine Optimization
Perfect and Marketing specialists who want to deploy a successful SEO strategy in their business.
Available levels (1)
!Fundamentals!Details
!online or in-person !
!8 hours!
!up to 12 people !
Advertising & PPC
Facebook Ads
Ideal for Marketing specialists who want to understand and master Facebook Ads.
Available levels (2)
!Fundamentals!
!Advanced!Details
!online or in-person !
!8 hours!
!up to 12 people !
Looking for something tailored?
Get in touch and lets co-design and build something uniquely tailored for your teams.
Get in touch
Leave us a message and we'll get back to you.
3 Reasons to Train your Talent with us:
#1 - We Practice and Preach
All our trainers are practitioners who teach from business experience in the real world.#2 - We're Proficient
We spend a lot of time and money mastering all kinds of tech. This high level of expertise and proficiency deeply defines our work.#3 - We're Experienced
We have more than 10 years of experience in the market, having worked with both blue-chip large enterprises and up-and-coming startups across multiple industries.
