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open courses

Ideal for any professionals looking to sharpen their skills.

Our open courses cover a wide range of topics and technologies, and are designed to help participants get quick strategic and practical insights.

Our Open Courses

Google Analytics 4

Ideal for Data & Analytics and Marketing specialists who want to upgrade and perfect their understanding and practical usage of Google Analytics 4.

Date TBC

Lisbon, Portugal

em Português

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Working with a Partner Agency

Ideal for project and product managers who have to coordinate multiple internal stakeholders, efficiently manage budgets and get results, with the help of partner agencies.

Date TBC

In Person Training

Lisbon, Portugal

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eCommerce Masterclass

Ideal for professionals looking to upgrade their eCommerce know-how and learn how to scale online businesses.

Date TBC

Online

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Full-day,
Enterprise-level
Training in Google Analytics 4

With Google Analytics 4 you can supercharge your business's web + app analytics. We’ll teach you how to master its key features and avoid traps. Everything you need to know to future-proof your analytics.

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9.5 / 10 score for this training

A Training to Master GA4

About the Training

With the advent of Google Analytics 4 ("the new future of analytics"), businesses and professionals will need to master and adapt to new approaches, frameworks and methodologies.This enterprise-grade training in Google Analytics 4 has been designed for Data & Analytics and Digital Marketing professionals looking to master Google’s new approach to Analytics. Attendees will learn how this new standard works, why and how it affects their businesses and what they need to do to take full advantage of its potential.

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"Our trainings with Karma have provided a significant jump in our understanding and mastery of digital tools in both analytics and digital advertising."

André Lapa
Head of Digital Platforms @ AMA

9.5 / 10

How our clients have graded our trainings

1 / 6

Who should attend this training?

- Data & Analytics professionals who use Google Analytics
- Digital Marketing professionals with Data & Analytics responsibilities

2 / 6

How will I benefit?

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1. Understand "what, why and how"

Learn what exactly is Google Analytics 4 and how it differs from the current standard. Learn how to use it to upgrade your business analytics and see how you can leverage it to its fullest potential.

2. Get Stronger Insights

Learn how to use GA4 to increase your chances of generating more powerful insights and analyses. Optimize how you measure and track visitors on your website and app, according to GA4's new Data Model, based on events.

User

3. Increase ROI with Clearer Audiences

Develop a stronger understanding of who's your audience, what are their characteristics, how they found you, your website or application. Take advantage of this data to create advanced audiences and activate them on Google Ads, increasing your ROI / ROAS.

Plus

4. Learn from Practical Experience

This training has been designed by Karma's Data & Analytics team and will be delivered by our very own Head of Data, Luís Correia. With over 6 years of experience in numerous corporate data projects, Luís will focus not only on the essentials of GA4, but also on sharing the practical knowledge that comes with experience.

3 / 6

Training Content

Our enterprise-grade training in GA4 has 7 macro-blocks:

1. Introduction ↓

- Intro to Web Analytics
- History of Google Analytics and what to expect in the future
- The importance of having a Measurement Plan

2. GA4 vs Universal Analytics ↓

- Exploring GA4's new Data Model
- Main differences between GA4 and Universal Analytics
- Creating an optimized framework for GA4 (event based)

3. Implementation and Setup ↓

- Creating properties in GA4
- Implementing with Google Tag Manager
- Using the new Debug View to test implementation

4. GA4 Fundamentals ↓

- Exploring the new GA4 interface
- Admin
- Real Time
- Acquisition
- Engagement
- Monetization
- User Demographics & Tech
- Events & Conversions

5. Analysis Hub / Explore ↓

- Creating customized funnels
- Analyzing Path Exploration
- Segment Overlap
- Analyzing Cohort
- Free exploration with tables and custom visualization

6. Advanced Use Cases ↓

- App Tracking
- Cross Platform Reporting
- Creating advanced audiences to be activated on Google Ads
- Exploring predictive audiences with GA4's Machine Learning features
- Measurement Protocol

7. Intro to GA4 on BigQuery ↓

- How to connect GA4 to BigQuery
- Brief analysis of available data in GA4
- Presenting and discussing advanced use cases

4 / 6

The Trainer

Luís Correia

Head of Data & Analytics at Karma Network

Expertise

- Google Analytics & Google Tag Manager
- Dashboarding & Reporting
- Creating Insights
- Data Mining

Professional Background

- Head of Data & Analytics na Karma
- Over 6 years of experience in "Data & Analytics" corporate projects and environments
- Ex-analyst at Deloitte
- Certified Trainer (CCP)
- Post-graduation in Enterprise Data Science & Analytics from NOVA IMS;
- Bachelor in Business Management from NOVA SBE

5 / 6

Sign Up

We reply to every sign-up with indications on how to proceed with payment and book your slot.

This course is available for 499€ + VAT and includes:

8 hours of in-person, enterprise-grade training in Google Analytics 4
Pre and post-training materials
Karma training certificate
Coffee-breaks and Lunch

We will not share your data with anyone.

6 / 6

Frequently Asked Questions

1.What's included in the price? ↓

- 8 hours of in-person, enterprise-grade training in Google Analytics 4
- Pre and post-training materials
- Karma training certificate
- Coffee-breaks and Lunch

2. How can I make my payment? ↓

- If your subscription is accepted, we'll send you an email with detailed information on how to proceed with the payment, which must be done by bank transfer. If that's not possible for you, get in touch and let's work on an alternative.

3. Are there any special requirements? ↓

- Previous experience in Google Analytics (Universal Analytics) is a must if you're looking to get the most out of this training.

4. What about health and safety measures (COVID-19)? ↓

- For the safety of everyone, in the 48 hours before the training all participants will have to present a pharmacy-run negative test (home-run tests are not accepted), plus a vaccination certificate, if they have one.
- Wearing a mask will be mandatory when within the training room.
- The venue where the training will take place will be ample enough to accommodate every participant, with enough space between them.
- We will respect and enforce all necessary health measures to make sure everyone is safe and able to enjoy a great training.

5. Where will the training take place? ↓

- In the center of Lisbon, Portugal. The exact location will be announced to participants during the week prior to the event.

6. Is there anything I have to bring with me? ↓

- Laptop. That's all.

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Thank you! We just sent you a confirmation email. We'll be in touch soon.Questions? Get in touch.

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Talent is the Great Differentiator.

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Certified by the Best

Ideal for any professionals looking to sharpen their skills.

Full-day, Enterprise-level Training in Google Analytics 4

Luís Correia

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Frequently Asked Questions

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Ideal for businesses looking for quick wins for their in-house talent.

Generalist Courses

Technical Courses

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Full-day,
Enterprise-level
Training in Google Analytics 4